DeAndre Hopkins cereal to benefit domestic violence survivors
DeAndre Hopkins cereal to benefit domestic violence survivors now available in Arizona
PHOENIX, AZ – The Arizona Cardinals' DeAndre Hopkins has gone into the cereal business.
The wide receiver's cereal, called "DeAndre's Hop Box" is now available at Fry's Food Stores in Arizona and online at PLBSE.com.
The honey nut oat cereal also features a color-in panel that buyers can illustrate and submit via social media for a chance to win autographed DeAndre Hopkins memorabilia.
A portion of the proceeds of the cereal will benefit survivors of domestic violence through a charity set up by Hopkins and his mom, Sabrina Greenlee.
The charity, the S.M.O.O.O.T.H. Foundation, has the following mission: "Our mission is to empower, educate, and equip survivors of domestic violence through acknowledging, preparing, and affirming their whole selves. We implement this mission through innovative, individualized, and impactful programming that meets the needs of our survivors."
“I’m excited to work with PLBSE to launch my own cereal box," Hopkins said in a release. “It has always been a childhood dream to have my own cereal, but most importantly I’m glad we can continue to help domestic violence victims through this great cause.”
For more information about the event, click here.